What we think about...

...marketing trends, SEO myths, and what's actually moving the needle.

Going to Cannes Lions for the First Time? Here's How I'm Prepping (Nerves and All)

Soooo, your girl is going to Cannes Lions 2026. Typing that still feels a little surreal.

How to Give Value (Without Burning Out or Selling Yourself Short)

“Give value first.” We hear it everywhere. It’s one of the most recycled phrases in the world of freelancing, marketing, and entrepreneurship. And on the surface, it’s solid advice. Lead with generosity. Be helpful. Show your worth before you ask for anything in return.

Why a Consistent Brand Voice is Key to Building Trust and Recognition

Your brand’s voice is like its personality—it sets the tone for how you communicate and how your audience connects with you.

Boost Your Engagement with Video Marketing

Video has proven to be one of the most powerful tools for engaging with audiences and building meaningful connections.

Choosing the Right Social Media Channels

It’s tempting to want to be everywhere, posting on every platform you can think of, but here’s the reality—choosing the right channels is more important than being everywhere.

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