“Give value first.” We hear it everywhere. It’s one of the most recycled phrases in the world of freelancing, marketing, and entrepreneurship. And on the surface, it’s solid advice. Lead with generosity. Be helpful. Show your worth before you ask for anything in return.

Video has proven to be one of the most powerful tools for engaging with audiences and building meaningful connections.

It’s tempting to want to be everywhere, posting on every platform you can think of, but here’s the reality—choosing the right channels is more important than being everywhere.

Your brand’s voice is like its personality—it sets the tone for how you communicate and how your audience connects with you.